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Amazon | Global Marketing, Global Edition | Green, Mark,Global Marketing - MyLab Marketing with Pearson eText Access,144504-40-,テックタッチ、Great Place To Work® Japan調査で2025年版,2024/10/17-18】海外ビジネスExpo東京2024に出展いたしますFor courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.